CANYON - SRAM 2024 Kit Design

‘HARMONIC RIFF’

The design language of the Harmonic Riff collection embodies the sounds and rhythms of a race day. From the whir of freewheels to the roar of the crowd, brilliant riffs of harmonic colour wrap around the rider with pure sound energy in motion, mirroring the impact the team have in the peloton.

“In a song, a constant tension of riffs and progressions draw and hold our attention,” says designer Mckenzie Sampson. “Ebbs and flows provide a framework for a song and make room for launch points, whether that’s a breakdown, a lead, or a solo. But at the end of the day, everything is built around that consistent harmonic flow.”

Engineered with energy

The design language of the Harmonic Riff collection embodies the sounds and rhythms of a race day. From the whir of freewheels to the roar of the crowd, brilliant riffs of harmonic colour wrap around the rider with pure sound energy in motion, mirroring the impact the team have in the peloton.

“In a song, a constant tension of riffs and progressions draw and hold our attention,” says designer Mckenzie Sampson. “Ebbs and flows provide a framework for a song and make room for launch points, whether that’s a breakdown, a lead, or a solo. But at the end of the day, everything is built around that consistent harmonic flow.”

Knowing the intention of the kit, it then becomes clear just how creative and out-of-the-box these designers think. The extreme physical demands on the athlete are mirrored in what they hear around them. Just like a song, the peloton is alive with breaks and solos. The race mirrors the journey one goes through when listening to music: the opening riff, the short interludes, a major climb. Then the climax of a win. “Bringing that same level of vigour to the design was a big part of our inspiration for this year’s kit,” adds Mckenzie.

He worked closely with Ultan Coyle, Global Creative Director and designer of the previous CANYON//SRAM Racing jerseys. “Last year, the kit was built around the idea of high-pressure systems as seen in the atmosphere. So, you have these unique infographic-esque storm systems showcased on the kit.” It’s clear to see that this year, both designers were keen to continue with the theme of energy.

Kasia Niewiadoma of CANYON//SRAM Racing says, “the design fits perfectly into how we present ourselves and how we are perceived: vibrant, sharp, and feisty. As a team that consists of so many nationalities, I love wearing a kit that stands out with its unique design; just like us, from the youngest to the oldest team member, we are all so different yet similar.”